Genre characteristics - Costume and hand gestures matches the genre. We would expect to see street dancing. Directed to a male audience through locations - basketball court and through the members.
Visuals/lyrics - Gestures to costumes when mentioned in the lyrics, a heart symbol was made with the hands when mentioned in the lyrics. Cards thrown when mentioned in lyrics.
Visuals/music - The members of the group move to the beat of the music. and dance to the music.
Need to sell artist - Each member gets lots of screen time, shows extra talents in dancing to sell the artists more.
Intertextuality - Lyrics relate to a tv program called the hills.
Voyeurism - Only males rapping which would appeal to a female audience.
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